BLUE LOOM “IT BEGINS HERE” LAUNCH campaign

Blue Loom is a home textiles brand that wanted to tell its own story.

Their parent company is primarily focused on white labeling basic household products for other major brands. Think shower curtains, washcloths, and the like. After years of working for other companies, the team wanted to create their own brand that was authentic to their true selves.

I helped launch the brand in 2021 with an integrated awareness campaign that explored the intersection of home and finding design inspiration everywhere. To drive traffic and gain momentum, a giveaway was created to generate some buzz for the brand at launch.

I wrote their manifesto (displayed) and created the “It Begins Here” tagline and campaign concept.

I also wrote :30 commercials (displayed), blog content, site copy, organic social media content, and marketing emails.