BLUE LOOM “IT BEGINS HERE” LAUNCH campaign
Blue Loom is a home textiles brand available online on their own site and at major retailers like Target and Wayfair.
I wrote their Brand Manifesto (displayed ) and created the “It Begins Here” tagline and campaign concept.
I wrote YouTube ads (displayed ), CTV ads (displayed ), blog content, site copy, organic social media content, and emails.
BRAND MANIFESTO
CONNECTED TV and YOUTUBE ADS
Click the phones below to cycle through some posts I wrote and designed for Blue Loom’s launch contest.
Agency: The Zest Lab
Creative director: Kristi Kim
Graphic designer: Dev Hein
Video production: Noah Pescara/Inexplicable Productions, Dylan Bowman