VIRGINIA CREDIT UNION
Outcome: 73% increase in entire social audience, 900,000+ impressions on social, 109,000+ listens to the credit union’s podcast I created and produce, 40% increase in open rates for emails that result in approx. $10,000 dispersed to members as lines of credit and loans
Role: Lead copywriter, creative strategist, producer
Scope: Long-form video, social media, emails, digital audio, traditional radio, podcast production
Year: 2024 - Ongoing
Virginia Credit Union understands that life looks different for every member. That’s why they want to help members achieve their version of financial success. The stories the credit union tells in their marketing and content strategies are rooted in real human truths and authentic experiences.
I do a lot of different work for the credit union, from long-form financial education content and promotional emails to producing their podcast and pioneering their social media strategy. All of the copy I write and content I produce adheres to legal requirements from compliance. Below is a selection of my work.
“6 WAYS TO OUTSMART SCAMMERS” LONG FORM FINANCIAL EDUCATION CONTENT
PAY THAT BILL: A FINANCIAL EDUCATION PODCAST FROM VIRGINIA CREDIT UNION
Home Equity loan campaign samples
From left to right: Branch sign, email, paid digital ad
SOCIAL MEDIA CONTENT
AUTO loan campaign samples
From left to right: Branch sign, email, direct mail
NEW MEMBER WELCOME EXPERIENCE (web)
Read through the entire web experience at vacu.org/welcome