LONG-FORM FINANCIAL EDUCATION VIDEO

VIRGINIA CREDIT UNION

Outcome: 73% increase in entire social audience, 900,000+ impressions on social, 109,000+ listens to the credit union’s podcast I created and produce, 40% increase in open rates for marketing emails

Role: Lead copywriter, creative strategist, producer

Scope: Long-form video, social media, emails, digital audio, traditional radio, podcast production

Year: 2024 - Ongoing

Virginia Credit Union understands that life looks different for every member. That’s why they want to help members achieve their version of financial success. The stories the credit union tells in their marketing and content strategies are rooted in real human truths and authentic experiences.

I do a lot of different work for the credit union, from long-form financial education content and promotional emails to producing their podcast and pioneering their social media strategy. I have lead countless projects, managing multiple groups of 6+ people at one time. All of the copy I write and content I produce adheres to legal requirements from compliance. Below is a selection of my work.