Jim Gullickson

TYLENOL “CARTOONS” awareness CAMPAIGN

Pain is specific. It’s vivid, descriptive, and often exaggerated. No one says, “my headache feels like a headache.” It feels like someone’s hitting your head with a mallet. Cartoon violence is the perfect depiction of pain. It’s relatable, easy to understand, and has no language barrier.

Simply put: when it hurts like this, you need Tylenol.

I created the concept, provided creative strategy, produced the video spots, and created the OOH installation.

YOUTUBE PRE-ROLLS

This was made on spec.

Creative director: Rich Wakefield

Art director: David Hoffman

I used iMovie to create the video spots. I used ChatGPT to create the OOH installation.