Jim Gullickson

YOUTUBE :06 ADS

TYLENOL “CARTOONS” awareness CAMPAIGN

Role: Lead copywriter, creative strategist, video production

Year: 2025-2026

Scope: YouTube, out of home

Type: Self-initiated concept (spec)

When you really look at it, pain is nothing but storytelling. No one says, “My headache feels like a headache.” A headache feels like someone’s hitting your head with a mallet. It’s vivid, descriptive, and often exaggerated. Cartoon violence is the perfect depiction of pain. It’s relatable, easy to understand, and has no language barrier. Simply put: When it hurts like this, you need Tylenol.

I produced the spots and created the OOH installation with gen AI tools.

Creative director: Rich Wakefield

Art director: David Hoffman