LOVE SPIRIT – “everyone needs love” US LAUNCH campaign

Love Spirit is a Swedish wine and spirits company with deep roots in the international LGBTQIA+ community. They made their U.S. debut in 2024. They wanted a fresh tagline and a campaign targeting distributors.

The awareness campaign led to sponsoring the 2024 Miami Beach Pride Festival. The event featured JoJo Siwa’s world premiere live performance of her viral single Karma on the Love Spirit Stage.

I developed the overarching “Everyone Needs Love” campaign. I wrote launch videos (displayed), organic social content, blog content, website copy, and a value proposition. I also provided art direction.

“EVERYONE NEEDS LOVE” CAMPAIGN LAUNCH VIDEO

BRAND US LAUNCH DISTRIBUTOR video

PRODUCT HIGHLIGHT video

Agency: The Zest Lab (Richmond, VA)

Graphic designer: Jimmy Ganley, Ian Jovanovich

Video production: Noah Pescara/Inexplicable Productions