LOVE SPIRIT – INTEGRATED BRAND CAMPAIGN

Outcome: Anchored Love Spirit’s U.S. debut and its sponsorship of Miami Beach Pride, including the viral debut performance of JoJo Siwa’s single “Karma” on the Love Spirit Stage

Role: Lead copywriter, creative director

Scope: Awareness campaign, video, social, web, content strategy, value proposition, out of home

Year: 2024

The story of Love Spirit is rooted in the international LGBTQIA+ community. The Swedish wine-and-spirits brand needed a U.S. identity that could win over distributors while staying true to the people they champion.

The platform: “Everyone Needs Love.” It’s broad enough to sell in a distributor meeting, yet honest and authentic enough to belong at Pride.

I wrote the launch films, social, and web copy, built the value proposition, and developed a visual identity the design and video production teams executed.

U.S. LAUNCH DISTRIBUTOR video

Agency: The Zest Lab

Graphic designers: Jimmy Ganley and Ian Jovanovich

Video production: Noah Pescara/Inexplicable Productions