FLACKERs “snacktually frustrated” video
Flackers is an organic flaxseed cracker company. Their core customer base is pretty crunchy, so they wanted to try out something silly, bold, and budget friendly.
This is one of the first campaigns I ever worked on at my first big boy ad job, so it holds a special place in my heart.
I came up with the “Snacktually Frustrated” concept, and wrote YouTube and connected TV ads (Girls’ Night In displayed below).
2021 Davey Award Winner (Silver) - Best Social Video, Best Use Of Humor
“We needed to attract new customers to our brand online and in grocery—and we had a limited budget. [The team] developed an integrated approach and made us bigger than our budget and the results have been excellent.”
–Donn Kelly, President & Cofounder of Flackers.
Agency: The Zest Lab
Video production: Noah Pescara/Inexplicable Productions