Shoot soap
Shoot Soap is a soap company* inspired by professional wrestling.
Brand Identity
Shoot Soap takes visual cues from wrestling show flyers from the 1970s and 1980s. The brand’s voice is rooted in the language used by industry insiders and die-hard fans.
Fun fact: We all know wrestling “isn’t real”. When a wrestler goes off script or things get real, it is call a shoot.
Shoot soap observer
Customers can opt into receiving a monthly direct mail piece inspired by pro wrestling magazines and newsletters from the 1980s and 1990s.
Above is an excerpt from an issue of Shoot Soap Observer, featuring an interview with an independent wrestler.
*Shoot Soap is a brand I plan to launch when I win the lottery (but until then, I just use it to make fun stuff). I wrote and designed everything seen here. Generative AI was used to create some imagery.