“7now from 7-eleven” 360 regional launch campaign
7-Eleven wanted to test the effectiveness of a regional 360 campaign when launching their delivery service in a new market. The agency I was with at the time, The Zest Lab, was already executing the marketing for the company’s nationwide new store opening program. 7-Eleven trusted us to create a strategy and execute in several test markets.
“We partnered with The Zest Lab on a full funnel set of solutions to drive awareness and excitement for a brand new initiative from 7-Eleven. They were nimble, responsive, and resourceful in helping us meet our goals. From tactical strategy to data reporting, The Zest Lab exceeded our expectations.”
-Jason Beck, Marketing Director, Paid Media at 7-Eleven
I wrote social media ads (displayed), digital display ads, direct mail pieces (displayed), YouTube pre-roll ads (displayed), and digital audio streaming ads.
YouTube Spots
INSTAGRAM CAROUSEL
DIRECT MAIL
Agency: The Zest Lab
Graphic designer: Jimmy Ganley, Ian Jovanovich, Dev Hein
Motion graphics: Jimmy Ganley