Virginia Department Of Health OOH (SPEC)
Frank discussions about sexual health are important. I came up with the idea of using a series of straightforward CTAs to convey how simple it can be to safely get it on.
TofurkY “Change Isn’t” in-store campaign (SPEC)
Natural food brand Tofurky has a line of vegan burgers. I had no idea they were doing this. Did you? Didn’t think so. I wrote some copy to complement their Climate Change campaign message. I name-dropped competitors Impossible Meats and Beyond Meats to convey Tofurky’s social stance and the competition’s lack thereof.
A little shelf talker.
To be placed near or beside competitors.
7-Eleven “Big & Bigger” campaign concept
7-Eleven has a lot of interesting lore. They asked my team how we would add to it. I came up with the idea of turning their Big Bite hot dog and Big Gulp into a forgotten country music duo now living out their golden years at 7-Eleven.