Cool things clients passed on. Neat stuff I made on my own. Weird ideas I just had to make
Virginia Department Of Health OOH (SPEC)
Frank discussions about sexual health are important. I came up with the idea of using a series of straightforward CTAs to convey how simple it can be to safely get it on.
Tofurkey “Change Isn’t” Concept (SPEC)
Natural food brand Tofurkey recently launched a line of vegan burgers. I had no idea they were doing this. Did you? Didn’t think so. I wrote some copy to complement their current Climate Change campaign. I name-dropped competitors Impossible Meats and Beyond Meats to convey Tofurkey’s social stance and the competition’s lack thereof.
7-Eleven “Big & Bigger”
7-Eleven has a lot of interesting lore. They asked us how we would add to it. I came up with the idea of turning their Big Bite hot dog and Big Gulp into a forgotten country music duo now living out their golden years at 7-Eleven.