TEST PATTERN POTATO CHIPS brand development

Every brand wants to be your bestie. Every brand wants to be irreverent. Every brand wants to be like Liquid Death. Test Pattern recognizes this and, instead, turns to darkness.

Test Pattern Potato Chips is purposefully polarizing and incredibly divisive, offering an eerie and disquieting experience specifically catered to contemporary horror fans.

I created Test Pattern to subvert expectations and to appeal to a rabid and dedicated group of customers. You can read the pitch deck by clicking here.

Brand Identity

Test Pattern’s visual identity takes cues from a subgenre called analog horror, known embracing rough lofi visuals that create an uncanny look and feel.

:30 YOUTUBE AD

Test Pattern repurposes found footage to create a chilling atmosphere build on dread and unease.

Social Ad

Test Pattern “jump scares” users on social with bold visuals backed by clever CTAs’

Custom Mail Packaging

Test Pattern arrives on customers’ porches in custom packaging to set the mood, advertise the brand during transit, and make the mailman feel a bit creeped out.

OOH Distribution Announcement

You never know where Test Pattern could pop up, though.

Test Pattern is a brand I plan to launch when I win the lottery. Until then, I just use it to make fun stuff.

I wrote and designed everything seen here in Adobe Illustrator, Photoshop, Canva, and iMovie. I also wrote and designed the pitch deck.