ESPN SPORTSCENTER SEGMENT SPONSORSHIP

DRAFTKINGS – “ANYTHING CAN HAPPEN” campaign

Role: Copywriter, creative strategist, producer (audio and video)

Scope: Broadcast sponsorships, YouTube, digital audio, trading-card collaboration

Type: Self-initiated integrated campaign across major media (spec)

Year: 2025-2026

DraftKings holds a 25% market share in a booming and ever-evolving industry. In an $18 billion U.S. sports betting market dominated by FanDuel, how do they compete and actually break through to new users? This is where the story really begins. It’s about understanding that sports betting is bigger than the odds. It’s driven by those magical moments when time stops. When you simply can’t believe what you’re seeing. When anything can happen.

I developed the strategy, wrote the campaign, cut the Instant Replay, SportsCenter, and YouTube spots, and produced the digital audio ads in Logic Pro (AI voiceover via Play.ai).

instant replay sponsorship

Youtube Pre-roll AD compilation

 

DIGITAL AUDIO STREAMING SPOTS

DraftKings "Anything Can Happen" Digital Audio :30s and :15s
 

TO GET THIS EXPERIENCE OFF THE SCREEN AND INTO PEOPLE'S HANDS, DRAFTKINGS COLLABORATED WITH TOPPS TO CREATE A LIMITED-EDITION COLLECTION OF TRADING CARDS.

INTRODUCING THE PLAYBOOK PACK

Each pack contains six cards and could include one-of-one cards autographed by players, DraftKings promo code vouchers, or free tickets to select NFL, NBA, and MLB games.

 

Creative director: Rich Wakefield

Art director: David Hoffman